Toy Identification for Safe Reuse & Recycling
A system developed through pre-competitive collaboration between toy manufacturers, charities, and sustainability organizations to identify toys, detect recalls, and enable safe reuse and recycling.
Our Initial Focus
Image Identification
Upload a photo of a toy. Our system identifies the name, brand, materials, and product archetype.
Recall Detection
Cross-reference against CPSC and international recall databases to identify safety risks.
WEEE Detection
Identify electronic components and batteries that need special handling and recycling.
Safety-First Routing
Flag recalls, electronics, and hazardous components. Basic routing: safe to reuse/recycle or needs special handling.
What We Need Right Now (Phase 1)
Industry Partners
- ✓ Confirm product data for training
- ✓ Share recall feeds (CPSC, RAPEX)
- ✓ Appoint data liaisons
- ✓ Co-fund setup (£7k–£11.7k pooled)
Community & Waste Partners
- ✓ Real-world testing with toy samples
- ✓ Accuracy feedback loops
- ✓ Share use case requirements
- ✓ Advise on Phase 2 priorities
Technical & Research
- ✓ Define data schemas
- ✓ Review AI safety practices
- ✓ Establish testing protocols
- ✓ Plan open-source roadmap
The Ecosystem
Two complementary platforms working together to identify toys, detect recalls, and enable safe reuse and recycling.
rycycl.com
Live demo
The user-facing demo: take a photo, get instant identification and safety check.
rycycl.org
Industry hub
The collaboration platform for manufacturers, charities, and sustainability organizations.
Who We're Collaborating With
Leading the Initiative
Royal Society of Arts
Eva Pascoe
Supporting the initiative with networks, expertise, and industry connections.
Toy & Play Sustainability Hub
Vicki Thomas
95+ sustainability champions collaborating on research and development.
Want to join us in making toy identification, recall detection, and safe recycling a reality?
Get in TouchJoin the Collaboration
We're looking for toy manufacturers, charities, recyclers, waste operators, and sustainability champions to help build this open-source tool for the industry.